Last week I highlighted Lemonade as a company to keep an eye on in the Peer to Peer insurance space. Lemonade claims to be the first peer sharing insurance carrier in the United States. However, Besurance, based out of Calgary, Canada, is a P2P risk sharing company claiming to be the first of its kind in North America. According to their website Besurance Corporation is made up of three different divisions: Besure, Besure Agency and Besure.x. What are these different divisions and how does it differ from Lemonade?
Chris's Note: I asked Clara Stahl, RiskGenius Marketing Analyst, to write about how she views insurance. While there are many articles claiming to understand millennials and insurance, I thought it would be helpful to hear directly from a millennial. Her message is simple: the traditional manner of selling insurance won't work anymore. Make sure you read to the end, where Clara provides tips for all insurance agents selling to millennials.
As a person in my twenties, I do not have many insurance needs. I have my health insurance plan, my renters insurance, and soon I will be needing an auto-insurance policy. Despite my current needs, I cannot tell you the countless times I have gotten unsolicited phone calls and emails from agents and insurance companies (my current providers and others) about things that I am not yet ready to buy.